Ingredient breakdowns, without the spin.
Every article traces one ingredient or claim back to its source — what it is, where it comes from, and what the evidence actually says. No sponsored rankings, no scare tactics.
Our first ingredient breakdowns are in research right now.
We'd rather publish nothing than publish something half-checked. Leave your email and we'll send you the first guides — on sulfates, silicones, parabens and fragrance — the moment they go live.
The ingredient index we're building.
A preview of the categories and questions our first wave of articles will answer in plain language.
Sulfates & surfactants
What SLS and SLES actually do in a cleanser, and when foaming agents cross into irritation territory.
Preservatives, decoded
Parabens, phenoxyethanol and the tradeoff between shelf-stable products and preservative sensitivity.
Silicones in conditioner
Why silicones make hair feel smooth instantly, and what "buildup" actually means chemically.
Sulfate-free, explained
What changes in a formula when sulfates are removed — and whether it's better for your scalp.
Fragrance & "parfum"
Why a single word can legally hide dozens of undisclosed chemical compounds.
Pigments & heavy metals
How color cosmetics are pigmented, and where trace contaminants can enter the supply chain.
Frequently asked.
Why doesn't Stryppd have blog posts yet?
Stryppd is a new publication. We're researching and writing our first ingredient breakdowns now so that every article meets our sourcing standard before it goes live. Subscribe above to be notified the moment the first guides publish.
What topics will Stryppd cover?
Skincare, haircare and color cosmetics — breaking down individual ingredients such as sulfates, silicones, parabens, fragrance blends and preservatives in plain language, including their function, common sourcing and the safety evidence behind them.
Is Stryppd sponsored by any beauty brand?
No. Our ingredient research is not sponsored by personal care brands. The site may earn affiliate commissions on some product links in the future, which will always be disclosed, but sponsorship never influences how an ingredient is evaluated.
Will Stryppd ever sell its own products?
Yes — eventually. Once we've built a track record of honest ingredient education, we plan to formulate our own personal care line with the same transparency standard we hold other brands to.